Ch 5-6 of Social Organization

Chapter 5-6 of the Social Organization have a lot to do with building a purpose within the organization and then refining it. Ch 5 gave a few examples of unsuccessful "posts" if you will and why they are unsuccessful, which mostly came down to their lack of purpose within their posts. It is important They you are delivering a message to the consumer and individuals reading the post so that want to take action. Whether that is to buy your product or do something within the community. It is important they have a set goal in mind when doing all of this.