Recently in the game that I am helping resurrect, I've had some pretty crucial observations. We have recently tried to do a couple events for the project, to create interest and let the players have a little fun with the game. We were hosting a tournament and it has went pretty badly so far and I think a some of the blame can be put directly upon the posts we have on facebook.
To go into further, we had a bracket made for the tournament and we posted it on our websites forums and on Facebook. the problem is the one on Facebook was being updated properly. to try and accommodate all of the players needs, we kept having to make changes to the bracket, and as we made changes to the bracket, we should have updated the Facebook page so everyone would be notified. That wasn't happening and we ended up having some people no show or try and change their time slot. We had a few people tell us directly that they were going off the bracket on Facebook, which wasn't correct due to the many changes we were making. I think these issues could have been easily handled if we would have made sure to keep the page updated with the correct information.
To summarize, I've just gained some first hand experience on the importance of keeping the Facebook up to date, and with correct information, or it can really ruin and put a damper on events being held.
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