Who or What Owns the Future?

Jaron Lanier brings up some very interesting points in his book Who Owns the Future? In the prelude he talks about how people should be compensated for their contributions on social media. The example he gives with Kodak and Instagram was very interesting,  mentioning how most of Instagram's wealth comes from its contributors not its creators. The problem I see with compensating their contributors is that no one will want to do because their contributors feel as if they are receiving a service instead of being the one's servicing creators. Chapter 1 of Who Owns the Future was very interesting, where he discussed our future as a Digital World. He went into some detail of us in a virtual reality and how the price of reaching this virtual heaven who be surveillance, and that is interesting and yet a little scary to think about.