Social Media in a Dead Video Game

I work with an online organization working to emulate a video game there are plenty of challenges we are faced with when it comes to social media. The video game has been under development for emulation for about 3+ years so one of our biggest hurdles is to keep people interested. We currently have a Twitter, Facebook and Youtube. The Twitter is mostly underused and youtube nearly non-existent. We have a member of our team which posts on Facebook quite regularly however and tries to keep the consumer base interested. Besides keeping people interested in what can be considered a dead game, is also the hurdle of trying to keep things new and fresh on the social media pages, so we can keep people talking and interested about the game. These hurdles of trying to keep people interested in the emulation of the game when it has been for over three years is tremendous, but it'll be interesting to see how well we can complete this task.